Christian and Gospel music are having a moment in an evolving industry. Lecrae, four-time Grammy-winning Christian artist and founder of Reach Records, joins Billboard On The Record to break down the genre’s rapid growth, how it’s attracting younger generations and the nuances of combining faith with business. From building his own independent label to staying tapped in with rising artists, Lecrae shares his journey creating a career outside the traditional system, why speaking out matters and what makes Christian music a uniquely powerful and complex space.
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Billboard On The Record is a podcast in partnership with SickBird Productions.
